Brown Brothers were looking to update their primary retail range design to broaden their audience in core traditional varietals. The series platform ‘Origins’ was established, appealing to a sense of escapism, and celebrating the beginnings of wine varietals by bringing to life their story and sense of place.

The new Origin’s range belongs to one of Australia’s oldest and most awarded family of winemakers and is a beautiful celebration of taste and adventure. Drawing inspiration from both local and international wine provinces, this series is an artistic celebration of wine diversity for a youthful wine consumer.

A new series of product required working with existing mandatories of illustration style brand, bottle and content; a unique, modern and playful design solution inspired by the past but very much a celebration of todays wine drinkers and makers.

The design solution is about place and the wine the region’s make. Taking the cues of factual abstraction style, a whimsical suit of labels explored a region, its colours, the people and the spirit of the wine. Embellishment and high build varnishes created jewel like experience on shelf and for consumers.

Brand Strategy / Design language system / Packaging Design System